Insula in Hvide Sande will supply fresh fish to Coop and the Danish consumers.
The factory is optimized
Insula in Hvide Sande is ready to deliver fresh fish to the refrigerated counters in Denmark's largest grocery chain, Coop in 2020. Coop has around 1100 stores among the chains of Kvickly, SuperBrugsen, Irma and Fakta. The Insula assortment to Coop will include plaice, cod, salmon and saithe as well as fish in season.
With the new contract, Insula in Hvide Sande have to double the number of employees in the production.
Climate friendly fish
The climate is on the agenda and fish is an environmentally friendly and sustainable choice with a low climate impact.
In Insula Denmark, the focus is on increasing the Danes' knowledge and consumption of fish as well as developing products and solutions that inspire consumers to move towards to a healthier lifestyle in line with the Danish health authorities’ dietary advice.